Since the 1970s and 1980s, Public Service Announcements have taught good GenXers and Millennial children about water conservation. These 60-second segments stressed that we, too, could save the planet if we kept our showers short, turned off the faucet when brushing our teeth, and washed the dinner dishes by hand. It turns out that while limiting personal consumption is beneficial, it pales in comparison to steam-generated thermoelectric power, which consumes many millions more gallons of water per day.