The Baltimore Metropolitan Council (BMC) and its state and local partners are happy to announce the launch of its new, regional pedestrian and bicycle safety campaign for the Baltimore Region – LOOK ALIVE, featuring Signal Woman. The campaign launched on Monday June 3, 2019 at Olympian Park in Towson. Speakers included Baltimore Metropolitan Council Executive Director Mike Kelly, Baltimore County Executive John Olszewski, Jr., Maryland Department of Transportation (MDOT) Motor Vehicle Administrator Chrissy Nizer, MDOT State Highway Administration Office of Traffic and Safety Director Cedric Ward, and Baltimore County Police Department Captain Joseph Donahue.
LOOK ALIVE, is a new campaign in the greater Baltimore region to raise awareness and educate drivers, pedestrians and bicyclists on how to be safe on our roads. The campaign is a collaboration between BMC, the Maryland Department of Transportation Motor Vehicle Administration’s (MDOT MVA) Highway Safety Office and State Highway Administration (MDOT SHA), Maryland Institute for Emergency Medical Services Systems and regional transportation and law enforcement officials from Baltimore City, and Baltimore, Anne Arundel, Howard, Harford, Carroll, and Queen Anne’s counties.
Click here to download and share LOOK ALIVE resources with your community.
While traffic fatalities in Maryland declined last year overall, the number of pedestrians killed on state roads in 2018 was 133, an increase of 12 percent from 2017.
According to the Governor’s Highway Safety Association, the biggest factors in pedestrian and bicyclist deaths are vehicle speed, distraction, time of day and alcohol use. The LOOK ALIVE campaign, which runs through the fall, relays a message of safety and awareness.
Efforts such as traffic calming, making crosswalks more prominent and visible, shifting lanes, lowering speed limits where appropriate, and providing more protective space for pedestrians and bicyclists are regional and statewide priorities for MDOT SHA.
LOOK ALIVE integrates several components, including television, outdoor, digital engagement, community outreach, and media relations. Education is coupled with high visibility enforcement waves, in which police put an added emphasis on enforcing traffic safety laws to protect people walking and biking in the greater Baltimore region.
For more information, please visit www.lookalivemd.org.